Speciality Leasing

Temporary kiosks and brand activations for both large and small businesses.

UBBO’s Speciality Leasing team is here to create unique value proposals and increase the visibility of your brand. The offer includes events, advertising, kiosks and other experiences to communicate your products or services and impact guests.

The period of presence in the UBBO space can be 1 day or 1 year, depending on the business plan and objectives.

Decathlon
Activation of the Decathlon brand to promote an active and healthy lifestyle. The brand opened a pop-up store in the Central Plaza and brought a Playsport to UBBO, where children and adults could try out different sports and experience them in an inclusive and fun way.

Decathlon
Brand activation focused on the launch of the new Galaxy S25 model, featuring Galaxy AI. Guests at UBBO had the opportunity to enter an interactive maze and participate in a giveaway for a Galaxy smartphone. In addition to the activation, different communication media were implemented throughout the mall.

Samsung
Brand activation focused on the launch of the new Galaxy S25 model, featuring Galaxy AI. Guests at UBBO had the opportunity to enter an interactive maze and participate in a giveaway for a Galaxy smartphone. In addition to the activation, different communication media were implemented throughout the mall.

Carro do Ano Expresso e SIC Notícias
In 2025, UBBO hosted, for the fourth in a row, the exhibition of the finalists for the Car of the Year awards by Expresso newspaper and SIC Notícias. Shopping mall visitors were able to see up close all the details of the 39 models on display in the Central Plaza.

The Last of Us
The Ground Floor Atrium hosted an HBO MAX activation to promote the second season of the series “The Last of Us.”

Carolina Herrera
To highlight the launch of the Very Good Girl Elixir fragrance, the Carolina Herrera brand created a brand activation on the first floor. The goal was to boost sales of the new perfume at the Perfumes & Companhia store.